The Great Toilet Paper Panic of 2020
- Tom

- 4 days ago
- 8 min read
Updated: 3 days ago

How it All Began
It didn't start with a supply chain meltdown or a secret government memo declaring "flush twice, hoard thrice." No, it was far more gloriously absurd: a perfect storm of human psychology gone rogue, amplified by the internet's greatest hits and a fear of poopy bottoms.
It all kicked off in late February when whispers of a mysterious virus from afar turned into full-blown headlines. People weren't just scared of getting sick, they were terrified of the unknown. What if lockdowns meant no more grocery runs? What if trucks stopped rolling and shelves stayed empty forever? In that fog of uncertainty, the brain's ancient survival wiring kicked in: "Stock up on essentials!" But brains are weird. Instead of prioritizing canned beans, rice, or even actual medicine, millions fixated on toilet paper, yes believe it or not butt wipe, the one item that feels simultaneously indispensable and vaguely embarrassing to run out of.
Why TP specifically? Because it's the ultimate "control grab." You can't control a virus, but you can control whether your backside stays pampered during the apocalypse. Psychologists later called it "retail therapy on steroids": buying gives a dopamine hit of "I'm prepared, I'm in charge, my butt will remain poop free." Plus, toilet paper is bulky, visible, and satisfying to stack, like building a fluffy fortress against doom, a Lego structure of pillowed softness or pyramid of poop management material.
Then came the snowball effect. One person loads up a cart with 48 rolls at Costco. Another shopper spots the empty shelf and thinks, "Oh no, they're onto something, better grab mine before it's gone!" Social media exploded with photos of barren aisles and triumphant hoarders posing with their white towers like they'd just won the lottery. Fear contagion spread faster than any virus: "Everyone's hoarding? Must be a real shortage!" Cue the self-fulfilling prophecy, people bought extra not because they needed it, but because everyone else was doing it. “I’ll not get caught with a stinky butt mess, let my neighbor suffer. I’m loaded for bear, or diarrhea, or just pleasant bowel movements. Too bad if you aren’t prepared, stinky!”
Australia took the cake for peak comedy. Panic hit early there (thanks to geographic isolation vibes), and folks went full Mad Max on the Charmin. Supermarkets hired security guards to babysit the TP aisle. ‘Don’t squeeze the Charmin’ was updated to, ‘get your stinking hands off my ass wipe!’ One newspaper literally printed extra copies as "emergency wipe material." It was lost on most people that modern newspapers, with all their sensational, overstated, spewing false news was only good for wiping butts. Meanwhile, in the rest of the world, memes multiplied: people joking about using coffee filters, old socks, or "just going commando forever." Not sure how that last one would help much.
In reality, factories never stopped churning out rolls, there was no actual shortage until the panic created one. It was pure herd behavior meets existential dread meets "I refuse to wipe with newspaper headlines about the end times but I’m good with you doing it."
So the next time the world feels wobbly, remember: the real pandemic wasn't the virus, it was our collective decision that soft, quilted paper was the hill we'd die (of embarrassment) on. And honestly? In a crisis, is there anything funnier than humanity unanimously deciding the butt must be buffered at all costs?
The Uprising: A Roll of Chaos
In the spring of 2020, as the world hunkered down against an invisible foe, a far more tangible crisis unfolded: the Great Toilet Paper Shortage. What began as a mild panic-buying spree escalated into a full-blown apocalypse of the absorbent kind. Supermarkets stood barren, their shelves stripped like a bad haircut, and society teetered on the brink of butt-wipe bedlam. This is the tale of how toilet paper became the new gold standard, and humanity's dignity hung by a perforated thread or sheet as it were.
Meet Bob, an average Joe from suburbia, who had the foresight (or paranoia) to stockpile 500 rolls back in February. While others scrolled through doom-laden news feeds, Bob transformed his garage into Fort Knox of Fluff. He installed motion-sensor lights, rigged a doorbell camera, and, yes, propped up a shotgun by the door. "This is my precious," he'd mutter, stroking a mega-pack of Charmin like Gollum with the One Ring. Neighbors whispered that Bob's garage was guarded better than Area 51, and one night, when a desperate jogger tried to "borrow" a roll through the window, Bob emerged in his bathrobe, wielding his weapon like a Wild West sheriff. "Back off, bandit! This quilted softness ain't for sharin'!" The jogger fled, leaving behind only a trail of regret and a hastily discarded protein bar wrapper.
Then the politicians got into full swing, something must be done. So they did what they always do and set up a committee to come up with solutions, $500,000 later the committee came up with a detailed plan to construct “Wiping Stations” around the cities where people could go to wipe their butts. The plan was abandoned for two reasons. First was the fact that a small child looked at the plans and asked the question, “Why do we need more public washrooms. Don’t we have enough of them?” And secondly, after the first test Wiping Station was quickly built and ready to go, the committee realized they missed an important detail and were forced to put a sign on the door, Out of commission, No Toilet Paper. Consultants praised the effort as they deposited their share of the half million in their bank accounts.
Meanwhile, on the shadowy streets of the city, a black market boomed. Enter "Rollin' Ricky," a former used-car salesman turned TP trafficker. Dressed in a trench coat lined with hidden pockets of single-ply contraband, Ricky slunk through alleyways, whispering to passersby, "Psst, buddy, you lookin' for the good stuff? Two-ply, ultra-soft, imported from Costco's secret stash." Prices soared: a four-pack fetched $50, or you could barter with canned goods, hand sanitizer, or even your firstborn's allowance. Cops eventually caught on and tried to bust Ricky's operation in a dramatic raid, but not before Ricky escaped on a skateboard, trailing a streamer of toilet paper like a low-budget superhero cape.
Of course, not everyone could afford the illicit luxury. Desperate times called for desperate measures, and substitutions ran wild. Grandma Ethel swore by coffee filters, claiming they were "just the ticket, absorbent and fun to use." But when she hosted a Zoom family dinner to show her family how effective the filters were, and as she began to give a thorough demonstration of the use of filters on herself, she accidentally flashed her nether regions and relatives logged off in horror, as small children asked Grandma if she had a new hamster.
Then there was poor Sarah, the office worker turned remote warrior, who ran out mid-video conference. With no TP in sight, she improvised with a stack of old newspapers. Midway through her boss's monologue on quarterly projections, Sarah excused herself for a "quick break." Upon return, her colleagues noticed smudges of ink on her hands, and worse, a faint headline peeking from her backside waistband: "Stocks Plunge Amid Panic." The meeting devolved into giggles, and Sarah's new nickname became "Newsprint Nancy." She later confessed, "I felt like a walking tabloid scandal” and vowed never to use newspaper for butt wipe again. Besides, she reasoned, newspaper was too crinkly and uncomfortable to wipe with.
In this topsy-turvy world, toilet paper transcended mere hygiene, it became currency. At underground poker games, bets were placed in rolls: "I raise you two quilted and a scented wipe!" Kids traded playground marbles for perforated squares. One entrepreneur even launched "TP Futures," a mock stock market where investors speculated on supply chains. "Buy low, wipe high!" was the slogan. Car dealerships offered a 4 pack with every car sold as incentive and it was rumoured that politicians were taking their bribes in the fluffy white rolls of heaven. Toilet paper, unappreciated until the shortage, became a thing of dreams, something to be desired and coveted, a long-lost friend and butts around the world sorely missed that friend.
But amid the absurdity, heroes emerged. Community groups organized "Roll Rallies," where the well-stocked shared with the needy, turning garages from fortresses into free clinics. An elderly lady named Mildred went viral online praising her use of the bidet calling everyone else cretins for the outmoded, primitive act of rubbing one’s butt with wadded up paper. “How uncouth”, she accused as she sat smiling on her bidet while a gentle stream of water splashed at her private parts.
In the end, the Great TP Uprising taught us that when push comes to shove (or flush), humanity's true colors show, often in shades of white, double-ply desperation. And as shelves restocked, we all breathed a collective sigh of relief, vowing never to take the simple roll for granted again. Or at least, until the next panic hits.
Aftermath
Once the shelves brimmed again with glorious, reasonably priced two-ply in mid-2020, the hoarders faced the awkward morning-after of their apocalyptic stockpiles. What do you do with enough toilet paper to wallpaper the Great Wall of China when the world has moved on to normalcy? Here are some of the most delightfully ridiculous fates that befell those excess rolls:
The "Fortress of Fluff" Phase
Many a garage-turned-bunker became a permanent monument to paranoia. Bob (our shotgun-wielding hero from earlier) kept his pyramid of Charmin intact for years, proudly showing it off to visitors like a wine cellar. "You never know," he'd say, patting a tower lovingly. Family game nights featured Jenga with mega-packs, and when the kids were bored, they'd build elaborate blanket forts... lined with triple-ply insulation. One guy reportedly turned his basement into a "TP lounge" complete with bean bags made of stacked rolls and a sign reading "The Softest Man Cave on Earth."
Creative Repurposing Gone Wild
When storage space ran out, ingenuity (or desperation) kicked in. Some enterprising souls fashioned toilet-paper-roll Christmas trees, decked with lights, ornaments, and a star made from a flattened mega-pack. Others used the excess butt wipe as packing material: fragile heirlooms shipped across the country arrived cocooned in so much toilet paper softness that recipients thought they'd ordered a cloud.
The Fire Sale & Black-Market Reversal
A few tried flipping their stash back into cash. eBay listings popped up with titles like "Vintage 2020 Apocalypse Charmin – Gently Aged, Never Wiped." Prices started high ("Investment grade softness!") but quickly tanked to "Free to good home – must pick up 47 cases." Some donated mountains to food banks or shelters, earning saintly status... until the shelters politely asked if they could maybe send canned goods next time. One entrepreneurial dude sold his excess toilet paper to a "consortium of Taco Bell addicts" for a tidy profit because nothing says post-panic entrepreneurship like cornering the spicy aftermath market and Taco Bell customers never have enough of the white stuff to deal with the consumption aftermath.
The Slow, Inevitable Decay
Most just... let it sit. Rolls yellowed in closets, garages became humid paper graveyards, and occasional critters turned them into nesting material. Years later, people would open a cupboard and sigh, "Oh right, the Great Hoard of '20." One family used their dwindling supply as emergency gift wrap for birthdays, nothing says "I love you" like birthday presents swaddled in faded Ultra Soft.
The Ultimate Humiliation: The Confession
And then the hoarders finally admitted defeat. Social media confessions flooded in: "I have 312 rolls left and my wife is threatening divorce unless I use them as insulation in the attic." Or the classic: "We still have enough TP to last until 2035. Send help... or guests." It became a quiet badge of shame, whispered at barbecues: "Remember when we thought the world was ending... and bought enough butt paper to prove it?"
In the end, the excess toilet paper didn't save civilization, it just became the soft, absorbent reminder that panic makes fools of us all. And somewhere, in a suburban garage, a lone roll still sits on a throne of its own making, waiting for the next crisis... or just collecting dust. Butts continue to be wiped, Mildred still sits astride her bidet extolling its benefits and hopefully we all learned a lesson thanks to the fluffy, perforated, often quilted rolls of luxuriousness we previously undervalued called Toilet Paper.



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